Stories help us grow, see what is possible, understand why, and, at least for some, try on something new.
Author, Marketing Strategist, & Entrepreneur
Jeff Tanner is the author or co-author of 15 books on sales and marketing, nearly 100 scientific journal articles, and numerous other works. His textbooks have significantly impacted the field of selling, including Selling: Building Partnerships (co-authored with Steve Castleberry) and Sales Management: Shaping Future Sales Leaders (with 5 co-authors, including daughter Emily). His texts are known for demystifying complex concepts while emphasizing practical strategies and real-world applications.
Jeff has also written several works of fiction, which you can explore in this site. He loves to read, and write, optimistic stories of hope and redemption, whether they are mysteries, thrillers, or simply stories of living.
As a marketing consultant, Jeff works with companies big and small, such as IBM, Cabela’s, Teradata, and many others. His longest client, Seasons of Change, changes the lives of teens and young parents, serving those most at risk by teaching responsible decision-making while providing for their basic needs.
Explore Jeff’s works and connect - he’d love to hear from you!
The Heart is Why
The Heart is Why is an inspiring homage to the love and resilience of those involved in horseracing who never make the headlines. Their stories are where you find heartbreak, grit, determination, and true victory.
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