Selling: Building Partnerships

By Stephen Castleberry and John F. “Jeff” Tanner Jr.

Selling: Building Partnerships is the leading sales text, both in sales and adoptions and in impact on sales education. The first book to focus on creating strong, mutually beneficial relationships and the use of role playing, Castleberry and Tanner also leads in exploring the role of AI. Students gain a deep understanding of the essential principles and strategies needed to build partnerships that last, emphasizing the importance of trust, communication, and understanding client needs. Perfect for both novices and students with experience, this resource provides practical tools and real-world examples to help you develop effective sales techniques, foster genuine connections, and drive successful collaborations in any industry. Stay ahead of the competition by mastering the art of partnership-based selling with this comprehensive guide.