Principles of Marketing v4.0

by Jeff Tanner and Mary Anne Raymond

Principles of Marketing v4.0 offers an updated and comprehensive exploration of the fundamental concepts and strategies in the world of marketing. This latest edition delves into the core principles that drive successful marketing practices, covering topics such as consumer behavior, market research, digital marketing, and strategic planning. The book combines theoretical frameworks with practical applications, providing readers with the tools and insights needed to navigate the ever-evolving marketing landscape. Ideal for students, educators, and professionals, this edition integrates modern trends and technologies to equip readers with the knowledge to excel in today's competitive market. Students can develop their expertise through end-of-chapter cases, a comprehensive case, and a simulation.